Some Personal Favorites.
Here is a small selection of the highest-performing and downright fun emails I’ve worked on. I thrive on playful, witty and creative prompts, but have strong abilities in technical writing as well as projects that require research. The shoe horoscope email in particular was an original idea I pitched that became the highest-performing New Balance email of 2019 in click through rate and revenue. Plus, it was a blast to write.
New Balance Shoe Horoscope Email. Subject Line: The Right Shoe For Your Zodiac Sign

New Balance History Timeline Email. Unpublished.
Rose Lavelle World Cup Email. Subject Line: Let's GOOOOAL! Rose

Fresh Foam 1080v10 Email. Subject Line: A Running Favorite with a New Look
OOO Email. Subject Line: Auto Reply: Out of Office
Women's Spring Lookbook Email. Subject Line: You're Lookin' Good, Girl
Inspiring Women Email. Subject Line: Badass Women Doing Badass Things
Valentine's Day Soft Sell Email. Subject Line: Flowers, Chocolate, SHOES